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Special
lectures |
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Lecture One:
Rules of the Game: Things Chinese Companies Need to
Know about the Foreign Markets |
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| 19:20-20:00 |
| Content of lecture |
| Whether negotiating a distribution
agreement, protecting intellectual property
rights or dealing with the intricacies of
localization, selling videogames in a foreign
market is difficult. In order to be successful
in the Untied States and European markets for
entertainment software, Chinese videogame
developers and publishers must have a clear
understanding of the laws an and business
practices of these countries in order to avoid
costly mistakes. |
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| Lecturer profile |
Gregory P. Silberman is a patent and
technology lawyer and a partner in the
Technology, Intellectual Property &
Outsourcing Group in the New York office of Kaye
Scholer LLP. Mr. Silberman's practice focuses
primarily on the representation of the
intellectual property and business interests of
both domestic and foreign technology and
entertainment companies. Kaye Scholer LLP was
the first New York-based law firm to obtain the
approval of the Ministry of Justice of the
Peoples Republic of China to establish and
office in Shanghai.
Gregory is an invited
columnist for Game Creation magazine's "Rules of
the Game" column. | |
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| Gregory P.
Silberman | |
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Lecture Two: In Dangerous Ground: The
Coming Battle for the Western Online
Gamer |
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| 20:10-21:00 |
| Content of lecture |
| As China continues it's dominant rise in
online gaming and see the market becoming
saturated, the eyes of executives at Chinese
companies are beginning to turn to the West. In
many ways, the US and Europe are untapped
reservoirs of income for developers and
publishers, but the market is dangerous and has
it 's own unique traps. In this talk, we will
examine the Western market and discuss ways in
which Chinese developers and publishers can
fight and win in this dangerous ground.
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| Lecturer profile |
| Jessica Mulligan is Nevrax's Executive
Producer for the multiplayer online role-playing
game The Saga of Ryzom. A 20 year veteran of the
role-playing sector, Ms. Mulligan most recently
worked for Turbine, Inc., developer of such
titles as Asheron's Call and Asheron's Call 2 as
Executive Producer and Creative Director of that
company's Los Angeles studio. Prior to joining
Turbine, Ms. Mulligan held a variety of industry
positions, including President of the Themis
Group, Director of Operations for MM3D, Inc. and
as a Director on Ultima Online for Origin
Systems. As part of her new role, Ms Mulligan
will oversee the continued development of the
game and explore opportunities to extend the
game's features and
play. | |
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Jessica Mulligan |
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Lecture Three: AAA Quality Game
Production in China: An Outsourcing Studio
Perspective |
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| 21:00-21:25 |
| Content of lecture |
| This lecture will focus on the art
production outsourcing aspect of game creation.
By far, today's biggest international
opportunity for Chinese game studios is to
produce outsourced artwork for foreign game
companies. This lecture will shed some light on
what international game developers define as
"AAA", and what Chinese studios can do to meet
these quality levels. |
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| Lecturer profile |
For over a decade, Mr. Xin Chung has held
positions at leading video game and multimedia
companies such as Microsoft, Sony, Squaresoft,
and THQ. Mr. Chung began his career in 1993 as a
founding member of Microsoft's Redmond Digital
Media Center, creating early games and
multimedia titles. He continued his career in
Los Angeles producing 3D animation for games,
music videos, and location based entertainment.
In 2003, he founded Vykarian, an outsourcing
management firm connecting major US game
publishers to top-tier offshore game production
facilities in Greater China. He currently lives
and works in Los Angeles and Shanghai.
Mr.
Xin Chung is an invited columnist of Game
Creation magazine's "Made in China" column.
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Xin Chung |
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About
SGDA |
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Shanghai Game Developers
Association, as a non-profit professional membership
organization, is a branch of Shanghai Multimedia
Association in game development industry. The task of
SGDA is to establish an association of game developers
to enhance the advancement of the game development
industry in Shanghai and China.
SGDA has, until
May, 2005, got over 120 official members from 40 firms,
including many VIPs in Chinese game development field.
SGDA holds an activity like a lecture on technique, a
seminar or a relaxing party for the members once a month
on average. In the first half year of 2005, more than
600 game developers from every corner of the world
participated in SGDA’s activities. At the same time,
SGDA keeps close ties with about 100 game companies and
other relevant enterprises locally and abroad, obtaining
their comprehensive recognition and support through
providing professional services for them.
SGDA
is growing with game developers, sharing the same dream,
contributing to China game industry.
The recent
goals of SGDA:
1. Attract more game developers to
join SGDA via organizing activities, building
professional online community, etc.
2. Providing
information, consultative suggestion, business &
technology exchanging to game developing companies and
individuals
3. Cooperating with main-stream media to
promote gaming industry and game developing business
4. Helping and guiding the new comers to
grow
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About Game Creation
Magazine |
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Game Creation magazine is the
first and only professional magazine serving the rapidly
growing game development community in China. Published
monthly, Game Creation provides technical and industry
information to game developers, market analysts, gaming
enthusiasts, educators and students in
China.
Serving as an information center and open
forum, Game Creation allows China’s industry leaders and
game development experts to share technical solutions as
well as discuss strategies for creating innovative and
visually stunning games. Game Creation maintains offices
in Beijing, China and Chicago, IL, U.S.A.
For
more information, please visit http://www.gcmag.com/
(English) and http://www.chinagcn.com/
(Chinese). |
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Please contact |
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| Special Thanks to
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